Investors who buy stocks online have the advantage of saving money on broker charged commissions and fees. Traditional brokerage firms have had a history of providing top quality service and investment advice. However, the commissions to place a single buy or sell order can eat up the profits of a trade, especially for small investors.
Any investor who places several trades during a given month or does not have a lot of capital to invest may want to try and save even more money on trading costs. While using an online broker is much cheaper than the alternative, it is still important to keep any fees at a minimum. The point of investing is to make money, not give it all away to your broker.
Here are 5 additional ways investors can save money when they buy stocks online.
- Setup a DRIP – Dividend reinvestment plans (DRIP) can be setup with your online broker to automatically purchase additional shares of stock from dividend payments. This not only saves on costs (no commissions) but also helps to automate your investments while continuing to build your portfolio.
- Dollar Cost Averaging – Dollar cost averaging is the practice of spreading out your investments over several trading periods. This may sound like it would cost more money (i.e. more trades = more commission) but it helps to average out your purchase price. It basically prevents you from overpaying for a stock.
- Give Up Service – Some online discount brokers offer trades for under $5 in commissions. These sites are great for saving on commissions but lack in service. If saving money is your number one goal and you don’t need any financial advice, then consider an online broker such as TradeKing.
- Find Free Trades – Some online brokers offer free online trade incentives for maintaining a certain balance or placing a certain number of orders each month. For example, if you are a day trader, then look for one of these brokers to cut down on your overall commissions and fees. Other brokers allow discounted or free trades for keeping a certain dollar amount in your brokerage account.
- Refer a Friend – From time to time, an online broker may give out free trades to its clients for referring friends, co-workers, or family members. Each broker is different so be sure to read each promotion carefully. This is a nice way to get a couple free trades every month and keep your costs low.
In order to keep their costs low, small investors must find ways to save money every time they buy stocks online. A $20 commission on just one trade makes up for 4% of the total on a $500 investment. This makes it difficult for small investors to get any help building a portfolio of stocks. Investing is about making money, not handing it over to brokers.